A taste of what we offer
Maximizing ROI with 15+ Years of Industry Expertise
At Pourtastic PMG Tastings, we leverage over 15 years of industry experience to implement top-down marketing strategies that deliver the highest return on investment for your sampling budget.
Industries We Serve
Pourtastic PMG Tastings entered the sampling scene during the craft beer boom, recognizing the need for knowledgeable consumers and data-driven results. Since then, we've expanded our portfolio to serve a diverse range of beverage and food sectors:
- Beer: Craft, Import, Domestic
- Wine
- Liquor
- Flavored Malt Beverages (FMB)
- Hard Cider
- Hemp-Derived Beverages
- Energy Drinks: Hard and Non-Alcoholic
- Hard Kombucha
- Food: No Heat/Cooking
Sampling Outlets & Market Coverage
We execute programs across various outlets in Texas and Oklahoma, ensuring your brand reaches the right audience
Our extensive retail partnerships include:
HEB, Brookshire’s, Central Market, Costco, Homeland, Goody Goody, Lowes, Randalls, Spec’s, Sprouts, Target, Albertsons, Kroger, United/Market Street, Fiesta, C-Stores, Reasor's, Tom Thumb, Total Wine, Twin Liquors, Walmart, Whole Foods and other independent locations.
On-Premise & Special Events engage consumers directly through:
- Bars & Restaurants
- Sporting Events: Professional, Semi-Pro, Tailgates, College, Golf Tournaments
- Festivals: Beer Fests, ACL, Fiesta, Rodeos
- Private & Corporate Events
Geographic Reach
Our Texas-based team covers all major markets, including West Texas, El Paso, East Texas, and the Rio Grande Valley (RGV). Oklahoma coverage includes major metro markets.
Scheduling & Compliance
We handle all aspects of scheduling, adhering to state-specific laws and retailer requirements, freeing up your time and ensuring timely and accurate bookings. Pourtastic PMG Tastings is a preferred sampling agency for HEB Grocers.
Brand Ambassador Training
Our brand ambassadors undergo rigorous training, including in-person, virtual, and online modules, ensuring they effectively communicate your brand's key messages. A brand quiz must be passed before sampling.
Specialized Brand Teams
We assign specialized teams tailored to your brand's persona, including bilingual, on-premise, festival, and craft teams, ensuring authentic representation.
Event Execution & Engagement
From preparation to post-event reporting, we manage every detail, ensuring a seamless and engaging experience for consumers.
Geo-Tagging & Real-Time Tracking
Our proprietary app utilizes geo-tagging to verify brand ambassador attendance and activities, providing real-time event tracking and accountability.
Event location pre-calls
Our brand ambassadors conduct proactive location calls to ensure product availability and alignment with sampling schedules.
Store resets
Going beyond sampling, many beverage companies are short-staffed and struggling to keep up with the workload required to keep your brand stocked and current. We’ve supported many large and small brands in store resets.
Street Team engagement
Our street team strengthens relationships with retailers, monitors inventory, and provides valuable feedback to support your brand's growth.
Social media amplification
We enhance your brand's digital presence by incorporating it into our social media content, sharing stories, and creating unique posts to increase reach and engagement.
Reporting & Analytics
Our proprietary event management system, Pourtastic Event Tracker (PET), offers detailed reporting and analytics, accessible through our customer portal, PourTal. We provide insights and recommendations to optimize your sampling strategy.
